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50 West is a luxury condominium building like none other. Stunning architecture, matched with impeccable interior design, and some of the most incredible views lower Manhattan has to offer. We brought a 360 degree approach to this project. Our Web Design and Photography for this project boasted two Silver and one Gold American Advertising Awards. Below you can see some of the amazing, award winning work. QuallsBenson brokered a partnership with Saks Fifth Avenue to be the “official luxury retailer” of 50 West. New York’s premier high-fashion retailer provided designer clothing and accessories for the shoot to promote the partnership with their new downtown flagship location inside Brookfield Place.
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Campaign Creative
Website Design
Photography
Social Media
Ad Strategy
Art Direction
Capturing this buildings beauty was any photographers dream. Beautifully styled apartments coupled with amazing views made it easy to get great photography. Take a look here and at our Instgram channel to see it all.
The campaign is highly-conceptual, especially for the real estate market. The creative features five vignettes showcasing the condo’s apartment homes, amenities, views, neighborhood and lifestyle. QuallsBenson shot the campaign inside styled model units of the Thomas Juul-Hansen-designed property.
Selling a place to live means selling the neighborhood around it. Downtown Manhattan offers beautiful outdoor spaces, world class shopping, great transportation & so much more. We photograph the best of what’s around to help sell a certain lifestyle.
The award winning 50 West website continues telling the “Defy the Laws of Luxury” element by including parallax scrolling to further emphasize the elevated experience of life at 50 West.
Our social approach is to share the behind the scenes of life at 50 West, featuring the glorious views, art displays, and breathtaking amenities. Things that you would only be able to photograph or see, if you lived at 50 West.
