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Hello, we're quallsbenson.
We are an independent advertising agency fueled by brand strategy.

Our dedicated team of strategists, designers, and developers work closely on each project to provide a brand-centered,
integrated approach to your communication needs. We invent powerful creative solutions that cut through the noise across every platform and medium to achieve maximum impact. Ready to find out what we can do together? Let's go!

Oh look, it's already Tuesday!   We put all of the good stuff below the fold. Enjoy your scroll:
With over 4,000 entries, the annual W3 Awards honors outstanding websites, web marketing, web video, and mobile apps created by some of the best interactive agencies, designers, and creators worldwide. This year, W3 honors QuallsBenson's latest work for the Greenburger Center for Social and Criminal Justice with a gold award in the Website Design for Charitable Organizations / Non-Profit Organization category.

Early this year, QuallsBenson worked alongside a diverse group of advocates to help realize their creative vision for their organization. The Greenburger Center advocates for reform to the criminal justice system, and the group needed guidance with messaging, branding and building an online presence. QuallsBenson helped the Greenburger Center visually represent their cause to the public through a bold branding initiative and with the development of multi-platform online experience. Site visitors are quickly and easily able to understand the Greenburger Center`s mission through a user-friendly layout of infographics, photographs and selection of video interviews our team shot earlier this year in Hudson, New York.

“We are proud to work alongside such a passionate group of advocates who make up this wonderful organization. While industry recognition for our work is always appreciated, the true measure of the success of this initiative will come from the reforms we hope to inspire through our creative visual messaging,” said Mia Rincon, QuallsBenson's lead UX designer for the project.

This marks the second year in a row QuallsBenson has been honored by the W3 Awards. This award builds on a banner year for the agency. QuallsBenson won two Gold and two Silver Communicator Awards for web, print and branding design in the first half of 2014.
The W3 Awards are sanctioned and judged by the International Academy of the Visual Arts (IAVA), an invitation-only body consisting of top-tier professionals from acclaimed media, advertising, and marketing firms.

“We were once again amazed with the high level of execution and creativity represented within this year`s group of entrants. Our winners continue to find innovative and forward-thinking ways to push boundaries of creativity in web design” said Linda Day, Director of the IAVA. "On behalf of the entire Academy, a huge congratulations to this year`s winners for their dedication and commitment to excellence on the Web – job well done!”
The Greenburger Center for Social and Criminal Justice advocates for reforms to the criminal justice system. We believe the criminal justice system should focus on rehabilitation and not only punishment. Laws should protect society, not penalize poverty, mental illness or underlying substance abuse. Judges must have the ability to fashion sentences that do justice while preserving human dignity and the potential for reentry, and include alternatives for incarceration.
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And to all a good night. Happy holidays from QuallsBenson! #holidays #lights #nyc


Another shot from behind the scenes at our 2014 Altamer Resort shoot in Anguilla. See more: http://qb.cx/1yqDqSU #anguilla #altamer #photoshoot


One of the shots from behind the scenes at our 2014 Altamer Resort shoot in Anguilla. See more: http://qb.cx/1yqDqSU #anguilla #altamer #photoshoot


QB has a pretty lively crew! Check out our Agency Life section to see more.
Many businesses, both new and established, struggle when it comes to branding because they approach the process with a narrow understanding. When asked to define what makes their business unlike any other, the initial reaction is to iron out a single defining trait unique enough to serve as the pillar of their entire brand promise.

The secret, though, is that there isn't just one thing that differentiates one company from the rest. Rather, it's a combination of many factors working together that makes your brand unique in consumers' minds. Now more than ever, it's important for businesses of every size to understand branding and how it helps to build brand loyalty, differentiate your company from competitors, and even improve internal operations.


Great branding highlights the benefits, experience, and lifestyles gained from engaging with a business, rather than just focusing on rational factors like features or pricing. By doing this you create emotional value, the strongest bond a brand can form with its audience. Attention to branding increases customer loyalty and nurtures brand evangelism, which has a snowball-effect as brand champions further promote your business through continued engagement and recommend your brand within their own networks.


Differentiation is key to elevating awareness and preference among consumers, but what many don't understand is that the brand is more than your logo and slogan: it's a complex matrix of traits and experiences audiences associate with the company. We never come to like (or dislike) a company based on just one trait or experience, but instead define our relationships based on the sum of all experiences, traits, and feelings associated with that company-the same way we define our relationships with other people.

This is how branding differentiates your business, as the qualities of each experience your audience has with your company work together to create a unique image in consumer minds. That's why brand strategy should be behind every touchpoint, from logo design and messaging, online experiences, and product design, to brick-and-mortar stores, packaging, and even the way you answer phones.


Your employees are your biggest brand army, on the frontlines of all the action as they interact with both the business and consumers each day to fulfill the brand promise. Establishing a strong brand and promoting your messages, values, goals, and vision internally helps focus teams and motivate employees to accomplish the organization's goals. Unifying and strengthening your internal communications, fostering brand culture and engaging employees with deeper experiences keeps your soldiers connected and in-touch-an aspect of branding that businesses often overlook since so much of the focus is on improving customer experience.

We are QuallsBenson: a creative agency fueled by brand strategy. We create unshakeable branding, content, advertising, and digital solutions designed for the connected world.
This week, QuallsBenson was announced to be among the winners of the 2014 Communicator Awards, a leading annual competition honoring creative excellence in advertising and brand communications. QuallsBenson will receive 2 Gold Awards of Excellence and 2 Silver Awards of Distinction for the agency's recent work for AT&T, Time Equities Inc., Sunswept Resorts, and Gaming for New York.

A Gold Award of Excellence was awarded for AT&T's "Keeping NYC Connected" regional ad campaign. The campaign launched late last year to support AT&T's new plan offerings while highlighting the reliability of the company's service within NYC's five boroughs and extending to greater New York State.

A Silver Award of Excellence in the category for Real Estate Web Design was awarded for the Time Equities master website (www.timeequities.com). This is the agency's second award for the website, having also previously won a W3 Award for timeequities.com in October 2013.
The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), an invitation-only organization of top-tier professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a "Who's Who" of acclaimed media, advertising, and marketing firms including: Condé Nast, Disney, Lockheed Martin, Monster.com, MTV, Rabble+Rouser, Yahoo! and many others.

With over 6,000 international entries received, the Communicator Awards are the largest and most competitive awards program honoring creative excellence for communications professionals.
2014 Gold Award of Excellence for Print Advertising - AT&T "Keeping NYC Connected" Campaign

2014 Gold Award of Excellence for Brochure Design - "The Ever After Collection" Brochure for Sunswept Resorts

2014 Silver Award of Distinction for Real Estate Websites - Time Equities Inc. Official Website (www.timeequities.com)

2014 Silver Award of Distinction for Corporate Identity - Greenetrack, "Gaming for New York"
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