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Hello, we're quallsbenson.
We are an independent advertising agency fueled by brand strategy.

Our dedicated team of strategists, designers, and developers work closely on each project to provide a brand-centered,
integrated approach to your communication needs. We invent powerful creative solutions that cut through the noise across every platform and medium to achieve maximum impact. Ready to find out what we can do together? Let's go!

Ick! Monday!   We put all of the good stuff below the fold. Enjoy your scroll:
LLOYD I. SEDERER, M.D., is Medical Director of the New York State Office of Mental Health (OMH), the nation’s largest state mental health system. He provides medical leadership for a $3.6 billion/year mental health system which annually serves over 700,000 people and includes 24 hospitals, 90 clinics, two research institutes, and community services throughout a state of ~ 19 million people.

Previously, Dr. Sederer served as the Executive Deputy Commissioner for Mental Hygiene Services in NYC, the City’s “chief psychiatrist”. He also has been Medical Director and Executive Vice President of McLean Hospital in Belmont, MA, a Harvard teaching hospital, and Director of the Division of Clinical Services for the American Psychiatric Association.

In 2013, Dr. Sederer was given the Irma Bland Award for Excellence in Teaching Residents by the American Psychiatric Association, which in 2009 recognized him as the Psychiatric Administrator of the Year. He also has been awarded a Scholar-in-Residence grant by the Rockefeller Foundation and an Exemplary Psychiatrist award from the National Alliance on Mental Illness (NAMI). He has published seven books for professional audiences and two books for lay audiences, as well as over 400 articles in medical journals and non-medical publications including TheAtlantic.com, The New York Times/The International Herald Tribune, The Wall Street Journal, The Washington Post.com, Commonweal Magazine, and Psychology Today. He is Medical Editor for Mental Health for the Huffington Post where over 200 of his posts and videos have appeared.

In 2013, Dr. Sederer published The Family Guide to Mental Health Care (Foreword by Glenn Close), for families of people with mental illness. He also has co-authored, with Jay Neugeboren & Michael Friedman, The Diagnostic Manual of Mishegas (The DMOM), a parody of the DSM-5.

Dr. Sederer appears regularly on radio and television.
"My mission is to help you or a loved one receive 21st century, effective, humane, mental health care. There is no need to wait for miracles. You can gain understanding of mental illnesses and addictions, and their prevention and treatment. You can learn how the mental health system works, and how to navigate it. Whether you or a loved one have a mental health problem there are effective treatments and hope for recovery. You can have what we all want - a life with relationships, work, and contribution. I will help you get there."

-Dr. Lloyd Sederer
With over 4,000 entries, the annual W3 Awards honors outstanding websites, web marketing, web video, and mobile apps created by some of the best interactive agencies, designers, and creators worldwide. This year, W3 honors QuallsBenson's latest work for the Greenburger Center for Social and Criminal Justice with a gold award in the Website Design for Charitable Organizations / Non-Profit Organization category.

Early this year, QuallsBenson worked alongside a diverse group of advocates to help realize their creative vision for their organization. The Greenburger Center advocates for reform to the criminal justice system, and the group needed guidance with messaging, branding and building an online presence. QuallsBenson helped the Greenburger Center visually represent their cause to the public through a bold branding initiative and with the development of multi-platform online experience. Site visitors are quickly and easily able to understand the Greenburger Center`s mission through a user-friendly layout of infographics, photographs and selection of video interviews our team shot earlier this year in Hudson, New York.

“We are proud to work alongside such a passionate group of advocates who make up this wonderful organization. While industry recognition for our work is always appreciated, the true measure of the success of this initiative will come from the reforms we hope to inspire through our creative visual messaging,” said Mia Rincon, QuallsBenson's lead UX designer for the project.

This marks the second year in a row QuallsBenson has been honored by the W3 Awards. This award builds on a banner year for the agency. QuallsBenson won two Gold and two Silver Communicator Awards for web, print and branding design in the first half of 2014.
The W3 Awards are sanctioned and judged by the International Academy of the Visual Arts (IAVA), an invitation-only body consisting of top-tier professionals from acclaimed media, advertising, and marketing firms.

“We were once again amazed with the high level of execution and creativity represented within this year`s group of entrants. Our winners continue to find innovative and forward-thinking ways to push boundaries of creativity in web design” said Linda Day, Director of the IAVA. "On behalf of the entire Academy, a huge congratulations to this year`s winners for their dedication and commitment to excellence on the Web – job well done!”
The Greenburger Center for Social and Criminal Justice advocates for reforms to the criminal justice system. We believe the criminal justice system should focus on rehabilitation and not only punishment. Laws should protect society, not penalize poverty, mental illness or underlying substance abuse. Judges must have the ability to fashion sentences that do justice while preserving human dignity and the potential for reentry, and include alternatives for incarceration.
QB ♥ DD #stpatricks #nyc


It's a grey #snowy day here in #NYC. #NYHarbor


And to all a good night. Happy holidays from QuallsBenson! #holidays #lights #nyc


QB has a pretty lively crew! Check out our Agency Life section to see more.
Package Design
Many businesses, both new and established, struggle when it comes to branding because they approach the process with a narrow understanding. When asked to define what makes their business unlike any other, the initial reaction is to iron out a single defining trait unique enough to serve as the pillar of their entire brand promise.

The secret, though, is that there isn't just one thing that differentiates one company from the rest. Rather, it's a combination of many factors working together that makes your brand unique in consumers' minds. Now more than ever, it's important for businesses of every size to understand branding and how it helps to build brand loyalty, differentiate your company from competitors, and even improve internal operations.


Great branding highlights the benefits, experience, and lifestyles gained from engaging with a business, rather than just focusing on rational factors like features or pricing. By doing this you create emotional value, the strongest bond a brand can form with its audience. Attention to branding increases customer loyalty and nurtures brand evangelism, which has a snowball-effect as brand champions further promote your business through continued engagement and recommend your brand within their own networks.


Differentiation is key to elevating awareness and preference among consumers, but what many don't understand is that the brand is more than your logo and slogan: it's a complex matrix of traits and experiences audiences associate with the company. We never come to like (or dislike) a company based on just one trait or experience, but instead define our relationships based on the sum of all experiences, traits, and feelings associated with that company-the same way we define our relationships with other people.

This is how branding differentiates your business, as the qualities of each experience your audience has with your company work together to create a unique image in consumer minds. That's why brand strategy should be behind every touchpoint, from logo design and messaging, online experiences, and product design, to brick-and-mortar stores, packaging, and even the way you answer phones.


Your employees are your biggest brand army, on the frontlines of all the action as they interact with both the business and consumers each day to fulfill the brand promise. Establishing a strong brand and promoting your messages, values, goals, and vision internally helps focus teams and motivate employees to accomplish the organization's goals. Unifying and strengthening your internal communications, fostering brand culture and engaging employees with deeper experiences keeps your soldiers connected and in-touch-an aspect of branding that businesses often overlook since so much of the focus is on improving customer experience.

We are QuallsBenson: a creative agency fueled by brand strategy. We create unshakeable branding, content, advertising, and digital solutions designed for the connected world.
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