With over 4,000 entries, the annual W3 Awards honors outstanding websites, web marketing, web video, and mobile apps created by some of the best interactive agencies, designers, and creators worldwide. This year, W3 honors QuallsBenson's latest work for the Greenburger Center for Social and Criminal Justice with a gold award in the Website Design for Charitable Organizations / Non-Profit Organization category.
Early this year, QuallsBenson worked alongside a diverse group of advocates to help realize their creative vision for their organization. The Greenburger Center advocates for reform to the criminal justice system, and the group needed guidance with messaging, branding and building an online presence. QuallsBenson helped the Greenburger Center visually represent their cause to the public through a bold branding initiative and with the development of multi-platform online experience. Site visitors are quickly and easily able to understand the Greenburger Center`s mission through a user-friendly layout of infographics, photographs and selection of video interviews our team shot earlier this year in Hudson, New York.
“We are proud to work alongside such a passionate group of advocates who make up this wonderful organization. While industry recognition for our work is always appreciated, the true measure of the success of this initiative will come from the reforms we hope to inspire through our creative visual messaging,” said Mia Rincon, QuallsBenson's lead UX designer for the project.
This marks the second year in a row QuallsBenson has been honored by the W3 Awards. This award builds on a banner year for the agency. QuallsBenson won two Gold and two Silver Communicator Awards for web, print and branding design in the first half of 2014.
The W3 Awards are sanctioned and judged by the International Academy of the Visual Arts (IAVA), an invitation-only body consisting of top-tier professionals from acclaimed media, advertising, and marketing firms.
“We were once again amazed with the high level of execution and creativity represented within this year`s group of entrants. Our winners continue to find innovative and forward-thinking ways to push boundaries of creativity in web design” said Linda Day, Director of the IAVA. "On behalf of the entire Academy, a huge congratulations to this year`s winners for their dedication and commitment to excellence on the Web – job well done!”
The Greenburger Center for Social and Criminal Justice advocates for reforms to the criminal justice system. We believe the criminal justice system should focus on rehabilitation and not only punishment. Laws should protect society, not penalize poverty, mental illness or underlying substance abuse. Judges must have the ability to fashion sentences that do justice while preserving human dignity and the potential for reentry, and include alternatives for incarceration.