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Hello, we're quallsbenson.
We are an independent advertising agency fueled by brand strategy.

Our dedicated team of strategists, designers, and developers work closely on each project to provide a brand-centered,
integrated approach to your communication needs. We invent powerful creative solutions that cut through the noise across every platform and medium to achieve maximum impact. Ready to find out what we can do together? Let's go!

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Essex Crossing, an unprecedented development with over 1.9 million square feet in the heart of the Manhattan’s Lower East Side is comprised of nine sites with over 1,000 new residences, 800,000 square feet of retail, 400,000 square feet of office space, community attractions, and parks. The nine sites on six acres, commonly known as the Seward Park Extension Urban Renewal Area (SPEURA), sat mostly vacant since 1967 and represent one of the most significant urban renewal developments in the history of New York City. Phased construction began in the late Spring/early Summer of 2015 and is planned to be completed by 2024.
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Journal Squared, the latest 53-Story addition to Jersey City, is located at the entrance of the Journal Square Transportation Hub. Artfully designed apartments, from studios to three bedrooms, ensure you'll never want to leave your new home. Our full suite of amenities includes around the clock concierge, state-of-the-art fitness center, and breathtaking panoramic views from our penthouse SkyLounge. Invite friends over for a quiet evening around the communal dining spaces or relax with your favorite book while overlooking Manhattan from stadium seating. The (Whealth) Cafe adjacent to the building lobby ensures you'll never want (or need) to leave Journal Squared.
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Journal Squared


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At approximately 780 feet tall, views from 50 West Street’s curved glass windows are unparalleled. New York Harbor, both the Hudson and East Rivers, the Statue of Liberty, and Ellis Island are all clearly visible. Internationally acclaimed architect Helmut Jahn, well known for his modern steel-and-glass structures, has designed one of the most striking new buildings in the city.

The 64-story tower boasts 191 residential condominiums, with expansive layouts ranging from one to five bedrooms, as well as an array of duplexes and double height living rooms throughout the tower. All interiors are designed and finished by Thomas Juul-Hansen, who has complemented Jahn’s steel and glass with exceptional warmth and elegance.

Four floors of the tower are devoted to state-of-the-art amenities: an immense Fitness Center, the beautifully-appointed Water Club, unique children’s amenities, and The Observatory at 50 West Street, a spectacular 64th floor outdoor entertaining space with seemingly infinite views of New York and beyond.
Born in Nürnberg, Germany in 1940, Helmut Jahn was educated at the Technische Hochschule in Munich and emigrated to America in 1966 to continue his studies in architecture at the Illinois Institute of Technology. The following year, Jahn joined C. F. Murphy Associates and worked under Gene Summers to design the new McCormick Place. He has since taught at the University of Illinois, Harvard, Yale, and the Illinois Institute of Technology.

Known for his progressive use of technology and reductionist aesthetic, Jahn’s designs have won major awards and many have been featured in architectural exhibitions around the world. Some of his most celebrated buildings include the Sony Center on the Potsdamer Platz in Berlin, the Suvarnabhumi Airport in Bangkok, the MesseTurm in Frankfurt, and the One Liberty Place, which until 2008 was the tallest building in Philadelphia.

In 1981, Jahn assumed sole control of C. F. Murphy Associates, which was renamed first as Murphy/Jahn, and then simply to JAHN in 2012. He now shares leadership of the firm with the architect Francisco Gonzalez Pulido, and in addition to the Chicago office, the company has satellites in Berlin, Doha, and Shanghai. Dedicated to energy efficiency and ecological responsibility, JAHN-designed buildings are technologically innovative and designed for sustainability.
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